

New York Times Notable Book of 2020
Who Gets In And Why
"A rare look inside....It's amazing." — CBS This Morning
"One of the most coolheaded examinations of the admissions process that I've read." — Frank Bruni, New York Times
Journalist and higher education author Jeff Selingo gives you a peek behind the curtain of elite college admissions. He spent a year embedded in the selection process at the University of Washington, Emory University, and Davidson College. He followed a group of high-school seniors through the college search. And he introduces you to the players behind-the-scenes — the marketers, the financial-aid consultants, and the rankers — influencers who have an outsized role in in who gets in and why.
The result is a narrative that dispels entrenched notions of how to compete and win at the admissions game, revealing that teenagers and parents have much to gain by broadening their notion of what qualifies as a “good college.”
Why this Book is Even More Relevant Now
The pandemic has upended the college search for so many high-school students. And while some old rules of the admissions game no longer apply, teenagers are still competing on the same field. Who Gets In and Why gives you an insider's look at the field you'll be playing on, so you can better understand the rules you’re going to be following in the year ahead.
“An eye-opening business story and inside look at the Moneyball-ization of education in which the incentives of institutions and students are often frighteningly misaligned.”
David Epstein
Author of Range: Why Generalists Triumph in a Specialized World
“A valuable outsider-as-insider’s eye view of the college admission process, spotlighting what applicants will never see.”
Emmi Harward
Executive Director of the Association of College Counselors in Independent Schools
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Speaking
Virtual Events
A virtual event isn’t just about a speaker staring at a green dot on their laptop. It’s about a conversation, an engaged audience, and a professional-quality presentation. Jeff has produced and led dozens of virtual events since the outbreak of the coronavirus. Whether you represent a high-school association of parents, a community group, or you’re from a college, Jeff not only harnesses his bank of knowledge about higher education but he can also help you plan the production of his appearance at your online event to ensure it runs smoothly.